JKR reinvents Stella Artois for a new generation with fresh branding and photography
If young people don’t see their lives reflected in a brand’s marketing, they’ll soon turn away. Stella Artois is keen to avoid that fate, and so she’s been working on building a new ‘brand world’ in partnership with global agency Jones Knowles Ritchie (JKR).
To remain relevant, Stella Artois needed to evolve its brand to reflect a modern audience. While the brand had worked hard to build equity with food, dining had changed and became less formal, and the pandemic had revitalized people’s desire to meet up in person.This paved the way for the concept of the ‘modern table,’…Continue Reading