There is a lot in the latest State of the Photography Industry Report by Zenfolio, but the stats on AI jump off the page in times of heated AI debate. The report says half of working photographers are now happy to include AI in their workflow, with only 11% seeing it as a negative.

This fourth edition of this Zenfolio report is packed with insider insights and valuable information on industry trends from the viewpoint of professional photographers and their businesses. It comes hot on the heels of AI controversy at the Sony Awards, but the pros seem to have a different take.

The report was based on a survey of skilled photographers who specialize in portrait, landscape, wedding, sports and family photography. The respondents were mainly self-employed with more than a decade of experience in the field. This 2023 report covers a range of topics, including marketing, pricing, trends, technology, and the use of artificial intelligence (AI) – which might surprise a lot of you!

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(Image credit: Zenfolio)

So, what were the other highlights of the report? Well, nearly 20% of photographers reported a boost in their businesses from the previous year. However, many are still grappling with the effects of the pandemic and rising inflation. Over two-thirds of photographers reported either slow business or performance that met expectations.

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