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Focus groups, about eight to 12 folks, can be useful as a end result of a number of factors can be addressed in depth. With such a small sample dimension, it is hard to know if the greater public would react the same method as the focus group. Observation can really help an organization acquire perception on what a shopper actually needs. There is less Fashion & Online Shop news of a bias as a result of consumers are simply performing their day by day duties, not necessarily realizing they’re being noticed. For instance, observing the common public by taking avenue style photographs of individuals, the consumer didn’t dress in the morning understanding that would have their photo taken necessarily.